Have you ever wondered who created the iconic Hermes logo? The French luxury brand’s logo is recognized worldwide and is often associated with luxury, style, and sophistication. In this article, we’ll delve into the history of the Hermes logo and the story behind its creation.
The Birth of Hermes
Hermes was founded in 1837 by Thierry Hermes as a harness workshop in Paris. The brand quickly gained a reputation for producing high-quality equestrian goods, such as saddles and bridles. Over time, the company expanded its product line to include leather goods, clothing, accessories, and perfumes.
The Evolution of the Logo
The first Hermes logo was created in 1950 by graphic designer Catherine Baschet. It featured a Duc carriage with a horse pulling it, paying homage to the brand’s equestrian heritage. This original logo was used until 1971 when it was replaced by the now-iconic design.
The current Hermes logo features a Duc carriage with no horse, surrounded by a circle. The design is simple yet elegant and has become synonymous with luxury and exclusivity.
The Designer behind the Logo
The designer responsible for creating the current Hermes logo is Philippe Mouquet. In 1978, at just 23 years old and fresh out of design school, Mouquet joined Hermes as an intern in their design department. He quickly rose through the ranks and became the company’s artistic director in 2005.
Mouquet’s redesign of the Hermes logo was part of a larger rebranding effort that aimed to modernize the brand while still honoring its heritage. He wanted to create a more minimalist design that would be instantly recognizable but also timeless.
The Inspiration behind the Design
According to Mouquet, he drew inspiration for the new logo from an old drawing he found in one of the company’s archives. The drawing depicted a Duc carriage with a horse, but the horse had been removed, leaving only the carriage. Mouquet saw this as an opportunity to create a simple yet elegant logo that would embody the brand’s values and heritage.
Conclusion
The Hermes logo has become one of the most recognizable in the world of luxury fashion. While it has undergone some changes over the years, it has always remained true to the brand’s equestrian roots and commitment to quality and elegance. The current logo, designed by Philippe Mouquet, is a testament to Hermes’ timeless style and dedication to excellence.