Graphic design magazines have been instrumental in advancing and popularizing the field of graphic design since shortly after World War 2. Many of these magazines have had a profound influence on the development of graphic design as an art form, and many of their ideas are still used today. One of the most influential graphic design magazines during this period was “Gebrauchsgraphik,” which was founded in Germany in 1949 by Walter Tiemann.
Gebrauchsgraphik was a magazine devoted to promoting modernist approaches to graphic design, which involved the use of geometric forms, grids, abstraction, and simple typography. The magazine featured work from many influential designers at its time, such as Hans Gugelot, Armin Hoffman, Otl Aicher, Josef Müller-Brockmann, and Wolfgang Weingart. These designers helped create a distinct style that was heavily influenced by Swiss International Style and Bauhaus principles.
The magazine also featured interviews with prominent figures in the field of graphic design such as Max Bill and Herbert Bayer. These interviews provided insight into their philosophies and approaches to graphic design, which had a major impact on how others approached the craft. In addition to these features, Gebrauchsgraphik also included articles on topics such as printing techniques, photography trends, layout principles, color theory, and typeface history.
The magazine had a far-reaching impact on the development of graphic design both in Germany and abroad. Its influence spread through Europe to North America where it became one of the most important sources for modernist ideas about graphic design during this period. As a result of its influence many modernist approaches to graphic design were adopted worldwide.
In conclusion it can be said that “Gebrauchsgraphik” was undoubtedly one of the most influential graphic design magazines shortly after World War 2. Its commitment to promoting modernism paved the way for many groundbreaking concepts in graphic design that continue to be used today.