Where Is the Prada Store in Marfa?

Marfa, a small town located in the high desert of West Texas, has become a hub for art enthusiasts and fashion lovers alike. One of the most sought-after destinations in Marfa is the Prada store, which has become an iconic landmark in the area. However, finding the store can be a bit of a challenge for those who are not familiar with the town.

Where is the Prada Store in Marfa?

The Prada store in Marfa is located on Highway 90, just outside the town limits. The store is situated on a desolate stretch of land, surrounded by nothing but barren desert and blue skies. The location was chosen by artists Michael Elmgreen and Ingar Dragset as part of their installation titled “Prada Marfa.”

The Installation

“Prada Marfa” is not an actual functioning store, but rather a permanent art installation that was unveiled in 2005. The structure resembles a typical Prada boutique with large windows displaying handbags and shoes from the Fall/Winter 2005 collection.

However, upon closer inspection, one can see that the doors are sealed shut and there is no way to enter or purchase any merchandise. The installation was designed to mimic a luxury boutique that had been abandoned for years.

How to Get There

If you’re driving from downtown Marfa, head west on Highway 90 for about 1.4 miles until you see the installation on your right-hand side. There are no signs indicating its location so keep your eyes peeled!

If you’re coming from El Paso or other parts of West Texas, take I-10 East until you reach Van Horn. From there, head south on Highway 90 for about 60 miles until you reach Marfa.

Tips for Visiting

  • Be prepared for the weather. The high desert can be scorching hot during the day and freezing cold at night, so dress accordingly.
  • Respect the installation.

    “Prada Marfa” is a work of art and should be treated as such. Do not attempt to enter the structure or remove any of the merchandise on display.

  • Take lots of photos! The installation makes for some great photo opportunities, especially during sunrise and sunset.

In Conclusion

Now that you know where to find the Prada store in Marfa, it’s time to plan your visit! Whether you’re an art enthusiast or just looking for a unique photo opportunity, “Prada Marfa” is definitely worth a stop on your West Texas road trip.