Santo Versace, the younger brother of the late Gianni Versace, is a well-known Italian businessman and fashion designer. He was born on December 16, 1944, in Reggio Calabria, Italy.
Santo had a significant role in the growth and success of the Versace brand. He served as the CEO of Versace from 1997 to 2009 and played a crucial role in expanding the company’s global reach.
Early Life and Career:
Santo Versace grew up in Reggio Calabria, Italy, with his siblings Gianni and Donatella. In his early career, Santo worked as an accountant before joining his brother’s fashion empire in 1973. He played a crucial role in managing the business side of the company while Gianni took care of the creative side.
Success at Versace:
In 1997, after Gianni’s tragic death, Santo became the CEO of Versace. Under his leadership, the company expanded rapidly into new markets around the world. Santo was instrumental in launching new product lines such as home furnishings, fragrances, and cosmetics.
Political Career
In addition to his work at Versace, Santo has also been involved in politics. In 2008 he was elected to the Italian parliament as a member of Silvio Berlusconi’s center-right party Forza Italia.
Current Activities
Today Santo is no longer involved with Versace but still plays an active role in Italian politics. He is a member of Berlusconi’s current party Forza Italia – The People of Freedom.
Santo has also been involved with several charitable organizations over the years. In particular, he has been passionate about raising money for medical research and has supported organizations such as Telethon and The Foundation for AIDS Research (amfAR).
Conclusion:
In conclusion, Santo Versace played a significant role in the growth and success of the Versace brand. He helped expand the company’s global reach and launch new product lines. Today, Santo is no longer involved with Versace but remains an active figure in Italian politics and charitable organizations.