Have you ever wondered where the name Versace comes from? The iconic Italian fashion house, founded by Gianni Versace in 1978, has become synonymous with luxury and high-end fashion. But what’s the story behind the name?
The Origins of the Name Versace
The Versace name has its roots in southern Italy. Gianni Versace was born in Reggio Calabria, a city located in the region of Calabria.
His mother, Francesca, was a dressmaker, and his father, Antonio, was a salesman. Growing up in this environment, it’s no surprise that Gianni developed a passion for fashion.
The Etymology of Versace
The name “Versace” has an interesting etymology. It derives from the Greek word “Βερσάτιλος” (pronounced “versatilos”), which means “the one who carries everything”. This word was used to describe traveling salesmen who would carry their wares with them wherever they went.
Gianni’s father worked as a salesman himself and traveled extensively throughout Italy. It’s possible that he heard this word during his travels and passed it down to his son as a potential name for his future fashion brand.
The History of Versace
In 1978, Gianni Versace founded his eponymous fashion house in Milan. The first collection was shown at the Palazzo della Permanente Art Museum and received critical acclaim. From then on, the brand continued to grow and expand into different areas such as accessories, fragrances, home goods and more.
Gianni’s sister Donatella took over as creative director after his tragic death in 1997. She has continued to uphold the brand’s signature style while also adding her own unique touch.
The Iconic Status of Versace
Today, the name Versace is synonymous with high-end fashion and luxury. The brand’s iconic Medusa logo, bold prints, and glamorous designs have made it a favorite among celebrities and fashionistas alike.
The Legacy of Gianni Versace
Gianni Versace’s legacy lives on through his brand and its continued success. He was known for pushing boundaries in the fashion world, creating daring designs that were both beautiful and provocative.
In addition to his contributions to the fashion industry, Gianni was also a philanthropist. He donated to several charities throughout his life, including AIDS research organizations.
In Conclusion
So there you have it – the story behind the name Versace. From its Greek roots to its status as a symbol of luxury, the name has come to represent much more than just a fashion brand. It’s a testament to Gianni Versace’s creativity and vision, as well as his family’s heritage in southern Italy.