Versace is a name that has become synonymous with luxury and fashion. The brand has come a long way since its inception in 1978 and has become one of the most recognizable names in the fashion industry.
But where did Versace design come from? Let’s take a look.
The Beginnings of Versace
The man behind the brand, Gianni Versace, was born in Reggio Calabria, Italy, in 1946. He grew up in a family that was involved in the fashion industry, with his mother owning a dressmaking business. After studying architecture, Gianni started working for his mother’s business before moving to Milan to work as a designer for other fashion houses.
The Birth of the Brand
In 1978, Gianni decided to launch his own fashion label and named it after himself – Versace. His first collection was showcased at the Palazzo della Permanente Art Museum in Milan and was an instant success. Gianni’s designs were bold and daring, often incorporating bright colors and prints that were not commonly seen in high-end fashion.
The Influence of Art
One of the most distinctive features of Versace designs is their artistic influence. Gianni was heavily inspired by art from various periods and often incorporated it into his designs. For example, he created collections that were inspired by ancient Greek mythology as well as collections that drew inspiration from pop art.
The Medusa Logo
Another iconic feature of Versace is their logo – the Medusa head. The logo was chosen by Gianni himself and is said to represent the brand’s focus on seduction and beauty. The Medusa head can be seen on everything from clothing to accessories to home decor.
The Legacy Lives On
Sadly, Gianni Versace passed away in 1997 at the age of 50. However, his legacy lives on through the brand he created.
After his death, his sister Donatella took over as creative director and has continued to lead the brand to new heights. Today, Versace is a global luxury brand with a presence in over 100 countries.
Conclusion
In conclusion, the Versace design aesthetic is one that is rooted in art and boldness. Gianni’s vision for the brand was to create clothing that was both beautiful and seductive, and this focus on sensuality has been carried on by his sister Donatella. Versace remains one of the most iconic fashion brands in the world today, thanks in large part to its unique design heritage.