Versus Versace was a sub-brand of the luxury fashion house, Versace. Launched in 1989, the brand was created as a diffusion line to appeal to a younger audience with more affordable prices.
However, in recent years, there has been confusion surrounding the brand’s status. Many people are still wondering: when was Versus Versace discontinued?
In 2018, it was announced that Versus Versace would be discontinued as a separate brand and would instead become a part of the main Versace line. This decision was made by Donatella Versace, sister of the late Gianni Versace and current artistic director of the fashion house.
The move came after several years of rebranding efforts for the Versus line. In 2016, Donatella appointed Anthony Vaccarello as creative director of Versus with hopes of revitalizing the brand and increasing its visibility. However, after just two collections under his direction, Vaccarello left to become creative director at Saint Laurent.
Following Vaccarello’s departure, Donatella took over as creative director for the brand. She continued to showcase collections under the Versus name until 2018 when she announced that the brand would be integrated into the mainline collection.
Despite being discontinued as a separate brand, elements of Versus continue to be incorporated into mainline collections. The iconic lion head logo is still used on some pieces and Donatella has stated that she will continue to explore ways to incorporate elements of Versus into future collections.
In conclusion, Versus Versace was officially discontinued in 2018 and is now integrated into the mainline collection under Donatella’s direction. While it may no longer exist as a separate entity, its legacy lives on through its influence on current collections.