Prada is a luxury fashion brand that has become synonymous with high-end fashion. The brand was started by Mario Prada in 1913, in Milan, Italy.
Prada started as a small leather goods shop that primarily sold suitcases, handbags, and trunks. However, it wasn’t until the 1970s that the brand began to rise in popularity.
The Early Years
Mario Prada founded the company with his brother Martino, with the intention of selling leather goods and accessories. The company quickly became known for its high-quality products and attention to detail. However, it wasn’t until 1919 that Mario Prada’s daughter Luisa joined the family business.
The Rise of Luisa Prada
Luisa Prada was a visionary who saw the potential of the family business beyond just leather goods. She began designing her own handbags and soon expanded the company’s product line to include shoes and clothing. Luisa’s designs were innovative and unique, which made them stand out from other luxury brands.
Prada’s Global Expansion
In the 1980s, Miuccia Prada took over as head designer of the company. She continued her mother’s legacy of innovation by introducing new materials such as nylon into their product line. This move helped solidify Prada as a leading luxury brand.
Today, Prada has stores all over the world and is considered one of the most prestigious luxury brands in existence. Their products range from clothing to accessories to fragrances, all of which are designed with meticulous attention to detail.
Conclusion
In conclusion, Prada was started by Mario Prada in 1913 as a small leather goods shop in Milan. It wasn’t until his daughter Luisa joined the family business that it began to evolve into a luxury fashion brand known for its attention to detail. Today, Prada is a global brand that continues to innovate and push the boundaries of luxury fashion.