In recent years, social media platforms like TikTok have become a new hub for fashion trends and brands. One of the most prominent names in the fashion industry, Chanel, has also found its way onto the platform. But when did Chanel become popular on TikTok?
The Beginnings of Chanel on TikTok
Chanel’s official presence on TikTok started in July 2019 when the brand launched its account named @chanelofficial. The account initially shared short videos showcasing behind-the-scenes clips from their runway shows, beauty tutorials, and other brand-related content.
Chanel’s First Viral Moment on TikTok
In December 2019, Chanel had its first viral moment on the platform with a video featuring a model wearing a pair of sunglasses with interlocking C logos as a headband. The video was set to the song “I Like Him,” by Princess Nokia and quickly went viral with over 6 million views.
Chanel’s Popularity During the Pandemic
During the COVID-19 pandemic, Chanel’s popularity on TikTok surged as people looked for ways to stay engaged while staying at home. The brand saw an opportunity and pivoted its content to reflect this shift in behavior.
Chanel’s content during this period focused more on lifestyle content such as “A Day in the Life” series featuring their ambassadors and influencers showcasing how they spend their time at home.
Chanel and Gen Z
The rise of Chanel’s popularity among Gen Z is evident from their engagement levels on TikTok. Many young users have taken to the platform to create their own videos featuring their favorite Chanel products, runway shows, and even creating DIY projects inspired by the brand.
In Conclusion
Overall, it’s clear that Chanel has become increasingly popular on TikTok over recent years. From showcasing behind-the-scenes clips from their runway shows to creating lifestyle content during the pandemic, Chanel’s presence on TikTok has evolved to meet the changing interests of its audience. With Gen Z being a key demographic on the platform, it’s likely that Chanel will continue to create content that resonates with this younger audience.
10 Related Question Answers Found
Introduction:
Chanel is a French luxury fashion brand that has gained global recognition for its timeless and elegant designs. The founder of the brand, Gabrielle Chanel, popularly known as Coco Chanel, revolutionized women’s fashion in the early 20th century with her iconic designs. But when did Chanel become popular Let’s delve into the history of this iconic brand and find out.
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