In a bold move towards ethical and sustainable fashion, Versace announced in March 2018 that the brand would be going fur-free. This decision came as a surprise to many, as the Italian luxury fashion house had long been associated with opulence and extravagance.
Why Did Versace Go Fur-Free?
The decision to go fur-free was made by Donatella Versace, the company’s artistic director. In a statement released by the brand, she explained that she had been considering this move for some time and that it was a reflection of her personal values and beliefs.
“I don’t want to kill animals to make fashion. It doesn’t feel right,” said Versace in the statement. “Fur?
I’m out of that. I don’t want to kill animals to make fashion. It doesn’t feel right.”
Versace’s decision was also influenced by changing consumer attitudes towards animal welfare and sustainability. Many consumers are now looking for brands that are committed to ethical and sustainable practices, and going fur-free is seen as an important step towards achieving these goals.
What Does Going Fur-Free Mean for Versace?
Going fur-free means that Versace will no longer use any animal fur in its collections or accessories. This includes fox, mink, rabbit, and other types of fur.
However, it’s important to note that this decision does not mean that Versace is completely vegan or cruelty-free. The brand still uses leather in many of its products, although it has committed to sourcing this material from sustainable sources.
What Are the Benefits of Going Fur-Free?
There are many benefits to going fur-free for both animals and the environment. By eliminating the use of animal fur in its products, Versace is helping to reduce demand for this material and therefore reducing the number of animals killed for their pelts.
In addition, the production of fur has been linked to a range of environmental problems, including pollution and the use of toxic chemicals. By going fur-free, Versace is reducing its environmental impact and helping to promote more sustainable fashion practices.
Conclusion
Versace’s decision to go fur-free is a significant step towards creating a more ethical and sustainable fashion industry. By eliminating the use of animal fur in its products, the brand is demonstrating its commitment to animal welfare and reducing its environmental impact.
While there is still much work to be done in creating a truly sustainable fashion industry, Versace’s decision is an important milestone in this journey. As consumers continue to demand more ethical and sustainable products, it’s likely that we’ll see more brands following in Versace’s footsteps.