Versace is a brand that has become synonymous with luxury, glamour, and high fashion. But when did it first become a brand?
The story of Versace dates back to 1978 when Gianni Versace, an Italian fashion designer, founded the company in Milan. Before founding his own label, Gianni had worked as a freelance designer for various fashion houses in Italy, including Genny and Callaghan.
The Early Years of Versace
In its early years, the Versace brand was known for its bold and colorful designs that incorporated elements of pop art and modernism. Gianni Versace’s designs were often inspired by art, architecture, and ancient mythology.
One of the defining features of Versace’s early designs was the use of bold prints and patterns. From animal prints to bright florals, Versace’s designs were never afraid to make a statement.
The Rise of the Brand
Throughout the 1980s and 1990s, the Versace brand continued to grow in popularity. Celebrities such as Madonna and Princess Diana were often seen wearing Versace designs on red carpets and at events.
In 1994, tragedy struck when Gianni Versace was murdered outside his Miami Beach home. However, his legacy lived on through his sister Donatella who took over as creative director of the company.
The Modern Era
Under Donatella’s leadership, the Versace brand has continued to thrive. Today, it is known for its glamorous red carpet gowns as well as its more casual streetwear-inspired collections.
- In recent years, the brand has collaborated with high-profile celebrities such as Kanye West and Zayn Malik.
- Versace has also expanded into other areas such as home decor and fragrances.
- The brand’s iconic Medusa logo is recognized worldwide as a symbol of luxury and high fashion.
Conclusion
Versace has come a long way since its founding in 1978. From its bold and colorful early designs to its modern, glamorous collections, the brand has remained at the forefront of the fashion industry. Despite the tragedy of Gianni Versace’s death, his legacy lives on through his sister Donatella and the continued success of the Versace brand.