Prada is one of the most renowned luxury brands in the world, known for its high-end fashion accessories, clothing, and fragrances. However, not many people are aware that Prada also owns a chain of pastry shops named Marchesi in Milan.
When did Prada buy Marchesi? The acquisition took place back in 2014 when Prada announced the purchase of Pasticceria Marchesi 1824, a historic pastry shop that has been serving the residents of Milan for over 200 years.
Marchesi was founded in 1824 by Angelo Marchesi and quickly became one of the most popular pastry shops in Milan. The shop’s popularity continued to grow over the years, and it soon became a symbol of Milanese culture and tradition.
The acquisition was a strategic move on Prada’s part to expand its business portfolio beyond fashion and accessories. The company saw an opportunity to invest in a well-established brand that had a strong reputation among locals and tourists alike.
Since taking over Marchesi, Prada has invested heavily in renovating the pastry shop’s various locations across Milan. They have also expanded their offerings beyond pastries to include chocolates, cakes, biscuits, jams, teas, and other gourmet products.
The revamped stores have become even more popular than before with locals and tourists alike flocking to savor the delicious treats on offer while appreciating the exquisite interiors designed by architect Roberto Baciocchi.
In conclusion, Prada bought Marchesi back in 2014 as part of its diversification strategy. Since then, they have invested heavily in renovating the historic pastry shop’s various locations across Milan while expanding their offerings beyond pastries to include chocolates, cakes, biscuits, jams, teas, and other gourmet products. Today Marchesi remains one of Milan’s top destinations for anyone looking to indulge their sweet tooth or simply experience a piece of authentic Italian culture.