Gucci is an Italian luxury brand that has been around since 1921. The brand has undergone numerous changes in leadership since its inception. One of the most significant changes in recent times was the appointment of Marco Bizzarri as the CEO of Gucci.
Bizzarri took over as the CEO of Gucci in January 2015, succeeding Patrizio di Marco. Before joining Gucci, Bizzarri served as the CEO of Bottega Veneta, another luxury fashion brand. Bizzarri’s appointment came at a time when Gucci was struggling to keep up with its competitors and was losing its edge in the luxury fashion market.
Bizzarri’s first few years at Gucci were marked by a series of bold moves aimed at reviving the brand and making it relevant again. One of his first major decisions was to appoint Alessandro Michele as the creative director of Gucci. Michele’s appointment was a departure from tradition, as he had no prior experience as a creative director and was relatively unknown in the fashion industry.
However, Michele’s unconventional approach to design proved to be a hit with consumers, and his collections for Gucci received critical acclaim. Under Bizzarri’s leadership, Gucci also made a concerted effort to become more sustainable by adopting eco-friendly practices across its supply chain.
The results of Bizzarri’s efforts were evident in Gucci’s financial performance. In 2018, the brand reported record sales growth of 36%, making it one of the fastest-growing luxury brands in the world.
In conclusion, Marco Bizzarri took over as the CEO of Gucci in January 2015 and has since led a successful turnaround effort for the brand. His bold decisions and focus on sustainability have helped make Gucci one of the most successful luxury brands today.
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