Louis Vuitton, a luxury fashion brand, and Supreme, a New York-based streetwear brand, collaborated on a collection that made waves throughout the fashion industry. The collaboration brought together two brands with different aesthetics and markets and created a unique line of products that attracted both high-end fashion enthusiasts and streetwear fans.
How Did The Collaboration Begin
The collaboration was first announced in January 2017 when Louis Vuitton’s artistic director, Kim Jones, posted an Instagram photo of a red Supreme x Louis Vuitton box logo on a brown Louis Vuitton monogram background. This teaser sparked rumors about a possible collaboration between the two brands.
The official announcement came during Paris Men’s Fashion Week in June 2017 when models walked down the runway wearing pieces from the collection. The collection included items such as backpacks, jackets, denim, and accessories like scarves and gloves.
What Was The Response To The Collaboration
The collaboration was met with mixed reactions from both the fashion industry and fans of both brands. Some praised the collaboration for its unique combination of high-end luxury with streetwear aesthetics. Others criticized it for being too commercialized and diluting the exclusivity of both brands.
Despite the mixed reactions, the collection was highly anticipated and sold out quickly after its release in July 2017. The collection also generated a lot of buzz on social media with fans sharing pictures of their purchases online.
What Impact Did The Collaboration Have
The collaboration between Louis Vuitton and Supreme had a significant impact on both brands. It brought Louis Vuitton into the streetwear market while also elevating Supreme’s status in the luxury fashion industry.
The collaboration also cemented Louis Vuitton’s position as one of the most innovative luxury fashion houses that is willing to experiment with new styles and markets. It also helped Supreme expand its reach to a wider audience that may not have been familiar with the brand before.
Conclusion
The Louis Vuitton x Supreme collaboration was a groundbreaking partnership that brought together two iconic brands and created a unique line of products that appealed to both high-end fashion enthusiasts and streetwear fans. The collaboration had a significant impact on both brands and solidified their positions in the fashion industry. Despite the mixed reactions, the collaboration was a success and will be remembered as a landmark moment in fashion history.