If you’re a fashion enthusiast, you must be familiar with Louis Vuitton – one of the most iconic fashion brands in the world. The brand is known for its luxurious products, including handbags, luggage, and accessories.
Apart from their stylish products, Louis Vuitton is also recognized for their distinctive packaging. However, have you ever wondered when did Louis Vuitton change their packaging? Let’s find out!
Early Packaging of Louis Vuitton
Louis Vuitton was founded in 1854 in Paris, France. During that era, the brand’s packaging was simple and straightforward.
The early packaging of Louis Vuitton featured brown color boxes with the brand’s monogram printed in gold color. The boxes were made of sturdy materials to ensure the safety of their products during transportation.
The Introduction of New Packaging
In 2003, Marc Jacobs became the artistic director of Louis Vuitton and brought several changes to the brand’s image. One of these changes was a revamp of Louis Vuitton’s packaging. Marc Jacobs collaborated with Japanese artist Takashi Murakami to create a new packaging design that would appeal to a younger audience.
The Murakami Collaboration
Takashi Murakami designed a new monogram for Louis Vuitton that featured colorful flowers and cherries on a white background. This new monogram was used on Louis Vuitton’s bags and accessories as well as on their new packaging design.
The Iconic Yellow Bag
The new packaging design introduced by Marc Jacobs and Takashi Murakami became an instant hit among fashion enthusiasts worldwide. The most notable change was the introduction of a bright yellow bag with blue handles that replaced the traditional brown box.
Current Packaging Design
Since then, there have been several tweaks to the packaging design of Louis Vuitton. However, the overall look and feel of the packaging have remained the same.
The current packaging design features a white box with the brand’s monogram in brown color and a bright orange ribbon. The iconic yellow bag is still used for larger products such as luggage.
In Conclusion
In conclusion, Louis Vuitton changed their packaging design in 2003 when Marc Jacobs became the artistic director of the brand. The collaboration with Takashi Murakami resulted in a new monogram and an iconic yellow bag that became an instant hit among fashion enthusiasts worldwide. Since then, there have been several tweaks to the packaging design, but the overall look and feel have remained consistent with the brand’s image.
10 Related Question Answers Found
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