Louis Vuitton is a brand that is synonymous with luxury and style. Known primarily for their iconic luggage, handbags, and accessories, the brand has become a status symbol all over the world.
One of the most recognizable features of Louis Vuitton products is their signature brown packaging. However, over time, the color of the boxes has changed. In this article, we will explore when Louis Vuitton changed the color of their boxes.
The Original Brown Box
The classic brown box that Louis Vuitton is known for originated in 1854 when the brand was founded. The boxes were made from sturdy materials to protect luggage during travel and were adorned with the signature LV logo and other decorative elements.
The Change to Orange
In 2003, Louis Vuitton made a significant change to their packaging by switching from the classic brown to an orange hue. This change was made to make their products more visible and recognizable in crowded airports and on busy streets.
Why Orange?
The decision to switch to orange was not an arbitrary one. The color was chosen because it is vibrant, eye-catching, and easily identifiable from a distance. Additionally, orange is associated with warmth, energy, and excitement – all qualities that align well with the Louis Vuitton brand.
A Return to Brown
In 2018, Louis Vuitton announced another major change to their packaging – a return to the classic brown boxes. The decision was made as part of a larger effort by the brand to reaffirm its heritage and commitment to quality craftsmanship.
What’s Different?
While the overall color scheme remains largely unchanged, there are subtle differences between the original brown boxes and those used today. The new boxes feature a brighter shade of brown with more pronounced white lettering on both sides of the box. Additionally, the interior of the boxes now features a light beige color, adding a touch of elegance and sophistication.
The Bottom Line
In conclusion, Louis Vuitton has gone through several changes to their packaging over the years. While the original brown boxes remain an iconic symbol of the brand, the switch to orange in 2003 and subsequent return to brown in 2018 demonstrate Louis Vuitton’s commitment to innovation and evolution while also honoring their rich history.