Have you noticed that your beloved Hermes products now have a new logo? Yes, the iconic luxury brand has recently changed its name to ‘Evri.’
But when did this transformation happen, and why? Let’s dive into the details.
The Rebranding
In early 2021, Hermes announced that they were changing their name to ‘Evri,’ which is short for ‘everyday.’ The rebranding was aimed at making the brand more accessible and appealing to a wider audience. According to the company’s CEO, Axel Dumas, the change was not just about a new logo but also about modernizing the brand’s values and offerings.
The New Logo
The most noticeable change in the rebranding process is undoubtedly the new logo. The previous trademark symbol of Hermes – the horse-drawn carriage – has been replaced by a minimalist geometric shape that vaguely resembles an ‘E.’
The new logo is sleeker and simpler than its predecessor, devoid of any intricate details or embellishments. The color palette has also been updated, with black and white replacing Hermes’ signature orange.
The Response
As with any significant change in branding, there were mixed reactions from customers and industry experts alike. Some praised Evri for its fresh look and modern approach to luxury fashion.
Others lamented the loss of tradition and heritage associated with Hermes’ old logo. Some critics argued that changing a brand’s identity so drastically could lead to confusion among consumers who had grown accustomed to seeing the old logo everywhere.
Conclusion
In conclusion, Hermes’ transformation into Evri marks a significant shift in the luxury fashion industry. The move signals an effort by brands to remain relevant in an ever-changing market while still maintaining their core values. While not everyone may be on board with this change, it’s clear that Evri is committed to meeting the demands of today’s consumers and charting a new course for luxury fashion.