Gucci is a brand that has been synonymous with luxury and high fashion for years. However, in recent times, the brand has also become synonymous with controversy.
In 2019, Gucci faced backlash for releasing a sweater that resembled blackface. The incident raised questions about the brand’s commitment to diversity and inclusion. However, it seems that Gucci has learned from its mistakes and is taking steps to address its past controversies.
So, when did Gucci drop the truth? The answer lies in a recent announcement made by the brand’s CEO Marco Bizzarri at the 2019 Women’s Wear Daily CEO Summit.
Bizzarri announced that the brand will be launching a new initiative called “Gucci Changemakers.” The program aims to increase diversity and inclusion within the fashion industry by supporting initiatives focused on building more opportunities for people of color.
The initiative includes a $5 million fund dedicated to supporting non-profit organizations that are committed to promoting diversity and inclusion in fashion. Additionally, Gucci will be creating a scholarship program aimed at supporting students from diverse backgrounds who are interested in pursuing careers in fashion.
This move by Gucci is undoubtedly a step in the right direction towards addressing some of the issues that have plagued the fashion industry for years. It sends a clear message that companies need to take responsibility for their actions and work towards creating more inclusive environments.
However, it’s important to note that this isn’t just about making amends for past mistakes. It’s also about recognizing the importance of diversity and inclusion as key drivers of innovation and creativity within any industry.
With “Gucci Changemakers,” Gucci is setting an example for other brands to follow. It’s showing that companies can be both profitable and socially responsible at the same time.
In conclusion, it’s inspiring to see Gucci taking steps towards making positive changes within their company and in society as a whole. The “Gucci Changemakers” initiative is a testament to the power of acknowledging past mistakes and taking action towards creating a more inclusive future. Let’s hope that other brands will follow Gucci’s lead and work towards building a more diverse and inclusive fashion industry.