If you’re a fan of both fashion and Disney, you may have noticed an exciting trend in recent years – collaborations between high-end fashion brands and the beloved entertainment company. One of the most notable partnerships in this realm is the collaboration between Gucci and Disney.
But when exactly did these two icons come together? Let’s take a closer look.
The Early Days
Gucci’s history with Disney can be traced back to 2010, when creative director Frida Giannini designed a limited edition collection of accessories featuring Mickey Mouse. The collection included handbags, wallets, and other small leather goods adorned with images of the iconic character. This collaboration was well-received by both Gucci fans and Disney enthusiasts, paving the way for future partnerships.
The Full-Fledged Collaboration
In early 2020, Gucci announced its first full-fledged collaboration with Disney – a limited edition collection celebrating the Year of the Mouse (2020 being the Year of the Rat in Chinese astrology). The collection included ready-to-wear pieces, sneakers, bags, and accessories featuring various interpretations of Mickey Mouse.
The Designs
The designs featured in this collection were inspired by vintage depictions of Mickey Mouse from the 1930s and 1940s. Some pieces showcased bold graphic prints featuring Mickey’s face or Silhouette, while others incorporated subtler nods to the character through embroidered details or logo placements.
The Launch
The launch of this collaboration was highly anticipated by fans of both brands. To celebrate the release, Gucci hosted a pop-up store at IAPM Mall in Shanghai featuring immersive installations inspired by classic Disney animations. The brand also released a short film showcasing the collection and its inspiration.
What’s Next?
While there haven’t been any official announcements regarding future collaborations between Gucci and Disney, it’s safe to say that this partnership has been a successful one. With the two brands’ shared focus on creativity and storytelling, it wouldn’t be surprising to see more collaborations in the future.
Conclusion
So, when did Gucci collab with Disney? The answer is 2010 for their first limited edition accessories collection, and 2020 for their first full-fledged collaboration celebrating the Year of the Mouse. With their shared commitment to innovation and whimsy, we can’t wait to see what these two iconic brands come up with next.
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