When Did Gucci Change Their Packaging?

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Gucci is a luxury fashion brand that has been around since 1921. Over the years, Gucci has undergone several changes, including a revamp of their packaging.

Many people have been curious about when Gucci changed their packaging and what the new packaging looks like. In this article, we will provide you with all the information you need to know about Gucci’s packaging change.

When did Gucci change their Packaging?

Gucci changed their packaging in 2010. The new packaging was designed by Frida Giannini, who was then the creative director of Gucci. She wanted to create a new identity for the brand that was modern, sophisticated, and timeless.

What does the new Packaging look like?

The new Gucci packaging features a sleek and elegant design with a minimalist approach. The iconic interlocking “GG” logo is now embossed on their shopping bags and boxes instead of being printed in gold or silver as it used to be.

The shopping bags are now made of recyclable materials and feature black or white backgrounds with the interlocking GG logo in either gold or silver foil. The handles are made of woven cotton and have leather reinforcements for durability.

The boxes come in various sizes and colors such as black, white, beige, and brown with embossed interlocking GG logos in gold or silver foil.

Why did Gucci Change their Packaging?

There were several reasons why Gucci changed its packaging. Firstly, they wanted to create a more sustainable image for the brand by using recyclable materials for their shopping bags.

Secondly, they wanted to modernize their image while still staying true to their heritage. The previous packaging was seen as outdated and did not reflect the current market trends.

Finally, they wanted to differentiate themselves from other luxury brands by creating unique and recognizable packaging that would make them stand out.

Conclusion

In conclusion, Gucci changed their packaging in 2010 to create a more sustainable, modern, and unique image for the brand. The new packaging features a sleek and elegant design with the iconic interlocking “GG” logo embossed on shopping bags and boxes. The new packaging has been well received by customers and has helped to differentiate Gucci from other luxury brands.

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