When Did Gucci Change Their Logo?

Gucci is a luxury fashion brand that has been around for nearly a century. The Italian fashion house was founded in 1921 by Guccio Gucci and has become one of the most recognizable brands in the world.

One of the most notable aspects of Gucci is its iconic logo, which has undergone several changes throughout the years. In this article, we will explore when Gucci changed their logo and the reasons behind it.

Origins of the Gucci Logo

The original Gucci logo was created by Aldo Gucci, one of Guccio’s sons, in 1933. It featured the brand’s name written in a simple, elegant font with two interlocking G’s on either side. This design was meant to represent his father’s initials and has since become synonymous with the brand.

The Evolution of the Logo

Over time, the Gucci logo underwent several changes to keep up with changing trends and customer preferences. In 1980, a new version of the logo was introduced that featured a bolder font and more defined interlocking G’s. This design became popular during the disco era and remained in use until 1990.

In 1990, Tom Ford became creative director of Gucci and brought about significant changes to the brand’s image. He introduced a sleeker, sexier aesthetic that included a new logo design. The new logo featured a slimmer font and updated interlocking G’s that were closer together than before.

The Latest Change

In 2019, under creative director Alessandro Michele, Gucci once again updated its logo design. The new design features a thinner font with elongated lettering and slightly altered interlocking G’s. The change was made as part of Michele’s overall vision for updating the brand’s image while still maintaining its classic elements.

Conclusion

In conclusion, Gucci has undergone several logo changes throughout its history, with the most recent change occurring in 2019. While each iteration of the logo has had its unique flair and design elements, the interlocking G’s have remained a constant element that symbolizes the brand’s commitment to quality and luxury. As Gucci continues to evolve and adapt to changing trends, it will be interesting to see how its logo evolves with it.