Chanel is one of the most iconic and luxurious fashion brands in the world. The brand’s handbags are particularly sought after, with the classic flap bag being a staple for many women.
However, there has been some confusion and speculation surrounding the single flap jumbo style of the classic flap bag. So, when did Chanel stop making single flap jumbo bags? Let’s find out.
Understanding the Classic Flap Bag
Before we dive into the details of when Chanel stopped making single flap jumbo bags, let’s first understand the classic flap bag itself. The classic flap bag is a timeless piece that has been around for decades.
It features a quilted pattern, a metal chain strap, and the iconic CC logo on the front clasp. The bag comes in several sizes, including mini, medium, jumbo, and maxi.
The Single Flap Jumbo Controversy
For many years, Chanel produced a single flap jumbo size for their classic flap bag. However, in 2010, the brand made a controversial decision to discontinue this size and switch to a double flap design instead.
What Is a Double Flap Design?
A double flap design means that there are two layers of flaps on top of each other, with one opening into another compartment. This design was originally introduced by Coco Chanel herself in 1955 as it allowed her to carry all her essentials while keeping them organized.
Why Did Chanel Make This Change?
Chanel never officially stated why they discontinued the single flap jumbo size and switched to double flaps instead. However, there are several theories about why this decision was made.
One theory is that customers complained about how easily their belongings fell out of the single flap jumbo bags due to its larger size and only having one layer of protection.
Another theory is that Chanel wanted to increase the exclusivity of the classic flap bag by making it harder to obtain. By discontinuing the single flap jumbo size, Chanel was able to create more demand for their bags and maintain their status as a luxury brand.
The Bottom Line
In conclusion, Chanel stopped making single flap jumbo bags in 2010 and switched to a double flap design instead. While the exact reason for this change is unclear, it remains a controversial decision among Chanel enthusiasts.
If you’re looking to purchase a classic flap bag, it’s important to do your research and decide which size and design works best for you. Whether you prefer the original single flap design or the newer double flap design, there’s no denying that a Chanel classic flap bag is an investment piece that will never go out of style.