When Did Chanel Stop Doing Gold Plating?

Chanel is a brand that is synonymous with luxury, sophistication, and timeless elegance. Over the years, Chanel has become a byword for all things stylish and fashionable.

One of the things that have contributed to the popularity of Chanel products is their use of gold plating in their designs. However, there has been some confusion over when Chanel stopped using gold plating in its products. In this article, we will explore this topic in detail.

What is Gold Plating?

Gold plating is a process where a thin layer of gold is applied to the surface of an object made from a different material. The purpose of gold plating is to enhance the appearance of an object and to protect it from corrosion and wear.

When Did Chanel Start Using Gold Plating?

Chanel started using gold plating in its designs during the 1930s. During this time, Coco Chanel was experimenting with new ways to incorporate precious metals into her designs. Gold-plated jewelry items quickly became popular among Chanel’s clientele due to their affordability compared to solid gold jewelry.

When Did Chanel Stop Using Gold Plating?

Chanel stopped using gold plating in its designs in the late 2000s. The exact year when they stopped using this technique remains unclear as there was no official statement released by the company regarding this matter.

Some experts believe that Chanel stopped using gold plating due to changes in consumer preferences. Consumers were becoming more conscious about sustainability and ethical sourcing, which led many luxury brands like Chanel to adopt more environmentally friendly practices.

Others believe that the decision to stop using gold plating was purely aesthetic. In recent years, there has been a shift towards minimalism and simplicity in fashion, which means that ornate and heavily embellished designs like those featuring gold plating are no longer as popular as they once were.

What is Chanel Using Instead of Gold Plating?

Instead of gold plating, Chanel is now using other materials like brass or silver to create metallic finishes on its products. They also use other techniques such as electroplating and PVD coating to create metallic finishes that are more durable and long-lasting than gold plating.


In conclusion, Chanel stopped using gold plating in its designs in the late 2000s. This decision was likely due to a combination of changing consumer preferences and aesthetic trends.

Today, Chanel uses other materials and techniques to create metallic finishes in its products. While we may miss the glamour of gold-plated Chanel items, we can appreciate the brand’s commitment to sustainability and innovation.