Chanel, the iconic fashion house that has been synonymous with luxury and sophistication for over a century, has always been at the forefront of innovation when it comes to fashion. From introducing the little black dress to creating the now-iconic Chanel No. 5 fragrance, Chanel has never shied away from pushing boundaries and exploring new horizons.
One of the latest innovations that Chanel has embraced is the use of holograms in their runway shows and advertising campaigns. But when did Chanel start using holograms, and what impact have they had on the fashion industry?
The answer to this question lies in Karl Lagerfeld’s Spring/Summer 2014 Haute Couture collection for Chanel. The collection was presented at the Grand Palais in Paris, where Lagerfeld had created a futuristic set featuring a giant globe made of mirrored panels.
As the show began, models appeared on the runway wearing classic Chanel tweed suits and dresses. However, as they approached the mirrored globe, their images were transformed into dazzling holograms that seemed to float above the runway.
The use of holograms in this show was groundbreaking, as it allowed Lagerfeld to create an immersive and visually stunning experience for his audience. It also showcased how technology could be used to enhance and elevate traditional fashion shows.
Since then, Chanel has continued to incorporate holograms into their advertising campaigns and runway shows. In 2018, they launched a campaign for their Gabrielle handbag featuring a hologram of Kristen Stewart dancing through various locations around Paris.
The use of holograms in fashion is still relatively new, but it has already had a significant impact on how designers approach their collections and presentations. By allowing designers to create immersive experiences that engage both senses and emotions, holograms have opened up new possibilities for how fashion can be presented and experienced.
In conclusion, while Chanel may have started using holograms relatively recently with Karl Lagerfeld’s Spring/Summer 2014 Haute Couture collection, their impact on the fashion industry has been significant. By incorporating holograms into their runway shows and advertising campaigns, Chanel has demonstrated how technology can be used to enhance and elevate traditional fashion shows and create immersive experiences for audiences.
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