Brad Pitt’s appearance in the Chanel No. 5 commercial was a highly anticipated event in the world of advertising.
The campaign marked a significant departure from the fragrance brand’s usual strategy of featuring female models and actresses as the face of its iconic scent. Instead, the company chose one of Hollywood’s most prominent leading men to promote their product.
The Announcement
It was in May 2012 when Chanel announced that they had chosen Brad Pitt to be the new face of their No. 5 fragrance. The announcement was made with a teaser trailer that featured Pitt’s voiceover and several glimpses of him in black and white, looking intensely into the camera.
“It’s not a journey. Every journey ends, but we go on,” Pitt says in the trailer. “The world turns, and we turn with it.
Plans disappear, dreams take over. But wherever I go, there you are – my luck, my fate, my fortune. “
The Commercial
The full commercial premiered on October 15th, 2012 and was directed by Joe Wright, known for his work on films such as Atonement and Pride & Prejudice. The ad features Brad Pitt walking around various locations while delivering another monologue about love and fate.
“It’s not a chatty fragrance,” he says at one point in the ad. “No name dropping, no slogans, just here.”
Throughout the commercial, Pitt speaks directly to the camera while sporting a simple black shirt and tousled hair look that has become synonymous with his off-duty style.
The Reception
The use of Brad Pitt as the face of Chanel No. 5 divided opinion among both critics and consumers alike.
Some praised Chanel for taking a risk with their advertising strategy by choosing an unconventional spokesperson for their fragrance. Others, however, felt that the ad was overly simplistic and lacking in substance.
Despite the mixed reception, the campaign was undoubtedly a commercial success for Chanel. The company reported a significant increase in sales of their No. 5 fragrance following the release of the ad.
The Legacy
Brad Pitt’s appearance in the Chanel No. 5 commercial marked a turning point in the world of fragrance advertising. It challenged traditional gender expectations and demonstrated that big-name male celebrities could be just as effective at promoting perfume as their female counterparts.
Even though Pitt’s appearance in the commercial was over eight years ago, it continues to be remembered as one of the most memorable moments in fragrance advertising history.
- So, there you have it – everything you need to know about Brad Pitt’s appearance in the Chanel No. 5 commercial.
- Love it or hate it, this ad campaign changed things up and left a lasting impression on viewers.
- And who knows? Maybe we’ll see more male celebrities taking on similar roles in future perfume ads.
“The world turns, and we turn with it,” as Brad Pitt said in that unforgettable commercial.
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Have you ever wondered if Brad Pitt wears Chanel No. 5? The answer might surprise you. Let’s dive into the details and find out.
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