What’s the Difference Between Product Design and Service Design?

Product design and service design are two design concepts that have taken the world by storm in recent years.

Product Design is the process of creating, developing and testing products for a specific purpose or Target market. It focuses on the aesthetic and functional aspects of a product, such as its look, feel and usability. This type of design is often used in the manufacturing industry to create products that are both aesthetically pleasing and functional.

Service Design is the process of designing a service, which includes both tangible (e.g. physical products) and intangible elements (e.

processes, customer experience). Service design is often used in various industries to improve customer experience by making it easier to use the service or product, or to create better access to it.

The main difference between product design and service design is that product design focuses on creating tangible products for a specific purpose or Target market whereas service design focuses on creating experiences for customers which are usually intangible but can still be measured in terms of customer satisfaction and loyalty. Product designers focus mainly on making sure that their products meet functional requirements while service designers focus mainly on making sure that their services are user-friendly and provide great experiences for customers.

Product designers need to understand how people interact with their products so they can make sure it meets their needs while service designers need to understand how people interact with their services so they can make sure it meets their needs as well as providing a great experience for them. Product designers must also consider materials, cost, manufactureability, aesthetics, ergonomics etc., while service designers must consider customer journey mapping, customer feedback analysis etc., when designing services.

In conclusion, there is a clear difference between product design and service design; product design focuses on creating tangible products while service design focuses on creating experiences for customers. Both types of designs require understanding human behaviour in order to be successful but they use different approaches and techniques in order to achieve this goal.