Prada is a renowned Italian luxury fashion brand that has become a symbol of sophistication and elegance across the globe. The brand is known for its iconic designs that have set new benchmarks in the fashion industry.
But when did it all begin? Let’s take a look at the history of Prada.
Founding of Prada
Prada was founded by Mario Prada in Milan, Italy, in 1913. Initially, it was named Fratelli Prada, which means “Prada Brothers” in Italian.
The brand started as a small leather goods shop that sold handbags, trunks, and travel accessories. However, it was not until 1978 that the brand gained international recognition.
The New Era
In 1978, Miuccia Prada took over the reins of the company from her grandfather Mario. Miuccia was a graduate in Political Science who had no formal training in fashion design. However, she had an innate sense of style and an eye for detail that helped her steer the brand towards success.
The First Breakthrough
Under Miuccia’s leadership, Prada launched its first line of women’s ready-to-wear clothing in 1989. The collection was an instant success and received critical acclaim from the fashion fraternity. The use of unconventional fabrics such as nylon and technical materials was a game-changer for the fashion industry.
Expansion and Acquisitions
In the 1990s, Prada expanded its operations globally and opened stores in New York and Tokyo. In addition to this, Prada also acquired other luxury brands such as Jil Sander and Helmut Lang.
The Legacy Continues
Today, Prada is one of the most sought-after luxury brands globally with a presence in over 70 countries. The brand continues to innovate and push the boundaries of fashion with its avant-garde designs.
- Prada was founded in Milan, Italy, in 1913.
- The brand started as a small leather goods shop that sold handbags, trunks, and travel accessories.
- Miuccia Prada took over the reins of the company from her grandfather Mario in 1978.
- Under Miuccia’s leadership, Prada launched its first line of women’s ready-to-wear clothing in 1989.
- In the 1990s, Prada expanded its operations globally and acquired other luxury brands such as Jil Sander and Helmut Lang.
In conclusion, Prada has come a long way since its inception in 1913. The brand’s legacy is a testament to its commitment to innovation and excellence. With Miuccia Prada at the helm, we can expect many more groundbreaking designs from this iconic fashion label.