Louis Vuitton is a name that has become synonymous with luxury fashion and high-end accessories. The brand’s iconic LV monogram is instantly recognizable around the world, but what was the original Louis Vuitton logo? Let’s take a closer look.
The Early Days of Louis Vuitton
Louis Vuitton founded his eponymous brand in 1854 as a luggage manufacturer. At the time, travel was becoming more popular, and people needed sturdy and durable bags to carry their belongings. Vuitton’s products were a hit, and his business quickly grew.
The First Louis Vuitton Logo
The first Louis Vuitton logo was introduced in 1896, over 40 years after the brand was founded. It featured the now-famous LV monogram surrounded by floral motifs. This design was created by Louis’ son Georges Vuitton as a way to differentiate the brand from imitators who were copying their products.
The Original Louis Vuitton Logo Design
The original LV monogram featured interlocking letters with serifs on each end. The two letters were placed inside a circle with a floral motif surrounding them. This design was used on all of the brand’s products, including trunks, bags, and other luggage items.
Evolution of the Logo
Over time, the Louis Vuitton logo has undergone several changes to keep up with changing fashion trends and consumer preferences. In 1914, Georges Vuitton created a new version of the logo that featured a diamond pattern background instead of floral motifs.
In 1959, designer Gaston-Louis Vuitton, the grandson of Louis Vuitton, updated the logo again. He simplified the design by removing the serifs on the letters and placing them inside a rectangle. This version of the logo is still used today on many Louis Vuitton products.
The Legacy of the LV Logo
Today, the LV monogram is one of the most recognizable logos in the world. It represents luxury, sophistication, and style. The brand has expanded beyond luggage and now produces a wide range of products, including clothing, shoes, jewelry, and accessories.
In Conclusion
The original Louis Vuitton logo was introduced in 1896 and featured interlocking LV letters surrounded by floral motifs. Over time, the logo has undergone several changes to keep up with changing fashion trends. Today, it remains an iconic symbol of luxury fashion and high-end accessories.