What Was the Golden Age of Graphic Design?

The Golden Age of Graphic Design is a term that has been used to describe a period of time in the mid-to-late 20th century when graphic design began to become a major force in the world of art and design. This period is often considered to be from the mid-1960s until the late 1980s, during which time graphic design was used in commercial advertising, magazine layouts, corporate identity, and even on television.

The Golden Age of Graphic Design saw a shift in focus from traditional illustration techniques to more modern techniques such as computerized typesetting and digital imaging. This shift allowed designers to create images that were both aesthetically pleasing and technically precise. The use of computers allowed designers to experiment with typefaces, color palettes, and layout options that had never before been possible.

The development of desktop publishing technology in the 1980s opened up even more possibilities for graphic designers. Desktop publishing software made it easier for designers to create print materials quickly and efficiently. It also enabled them to produce high-quality visuals without spending time on complex printing processes.

One of the most influential figures during the Golden Age of Graphic Design was Saul Bass. He was a pioneer in using graphic design in advertising and film titles. His work is credited with helping transform advertising into an art form that could be enjoyed by audiences around the world.

The Golden Age also saw an increase in experimentation with materials such as foam core board, screen printing, and laser cutting for producing graphics. These materials gave designers more options when it came to creating visuals for their clients or their own personal projects.

The influence of this period is still felt today as many contemporary graphic designers take inspiration from those who pioneered modern design during this era. It is easy to see how much impact this period had on today’s visual landscape by looking at popular logos such as Apple’s iconic rainbow logo or Microsoft’s Windows logo—both products of this era’s innovation and creativity.In conclusion, The Golden Age of Graphic Design was a time when modern design was born, allowing designers more freedom than ever before when creating visuals for their clients or personal projects. The influence of this era can still be seen in modern logos, advertisements, magazine layouts, corporate identities, and other creative works today.