What Type of Logo Is Chanel?

Chanel is one of the most iconic luxury brands in the world. Founded in 1910 by Gabrielle “Coco” Chanel, the fashion house has become synonymous with timeless elegance and sophistication.

One of the most recognizable elements of Chanel’s branding is its logo – a simple interlocking “C” design. But what type of logo is it? Let’s take a closer look.

History of the Chanel Logo

The Chanel logo was first introduced in 1925, just a few years after the brand launched its first perfume, Chanel No. 5. The interlocking “C” design was created by Coco Chanel herself, and it has remained virtually unchanged ever since.

What Does the Logo Represent?

There are many theories about what the Chanel logo represents, but there is no definitive answer. Some people believe that the interlocking “C”s stand for Coco Chanel’s name, while others think that they refer to the brand’s founder and her lover, Arthur Capel. Still others suggest that the two Cs simply represent elegance and simplicity.

What Type of Logo Is It?

The Chanel logo is a combination mark – it includes both text and a symbol. The text portion of the logo is written in a bold sans-serif font called Futura Bold. This font was chosen because it is clean, modern, and easy to read.

The interlocking “C” symbol is what really makes this logo stand out. The symbol is technically a monogram – a design made up of two or more letters that are intertwined or overlapped in some way. In this case, the letters are obviously “C”s for “Chanel”.

The Importance of Branding

The Chanel logo is an integral part of the brand’s overall visual identity. A strong logo can help create brand recognition and loyalty among customers. It can also convey important brand messages, such as elegance, sophistication, and timeless style – all of which are core values of the Chanel brand.


In conclusion, the Chanel logo is a combination mark that includes both text and a symbol. The interlocking “C” symbol is a monogram that represents the brand name – Chanel. The logo has remained virtually unchanged since its introduction in 1925 and has become an iconic symbol of elegance and luxury.