Chanel is one of the most iconic fashion brands in the world. Founded by Coco Chanel in 1909, the brand has become synonymous with luxury, elegance, and timeless style.
But what type of brand is Chanel? In this article, we will explore the different aspects of Chanel’s brand identity and what makes it so unique.
History of Chanel
Before we dive into what type of brand Chanel is today, let’s take a brief look at its history. Coco Chanel started her fashion career by designing hats in Paris in the early 1900s.
She later expanded her business to include clothing, perfume, and accessories. Her designs were revolutionary for their time – she introduced more casual styles for women and popularized clothing made from jersey fabric.
During World War II, Chanel closed her shop but reemerged in 1954 with a comeback collection that cemented her status as an icon of fashion. Today, Chanel is still known for its classic designs and high-quality materials.
Luxury Brand
One of the most defining aspects of Chanel’s brand identity is its association with luxury. The brand’s products are known for their high price point and exclusivity – only a select few can afford to own a piece of Chanel. This exclusivity adds to the appeal of the brand – it creates a sense of desirability among consumers who aspire to own a piece of luxury.
Timeless Style
Another facet of Chanel’s identity is its timeless style. The brand’s designs are classic and elegant, with an emphasis on simplicity and sophistication. The little black dress (LBD) is perhaps one of the most iconic examples of this – first introduced by Coco Chanel in 1926, it has remained a fashion staple for decades.
Chanel’s commitment to timeless style means that its products are not subject to trends or fads. Instead, they remain relevant and desirable year after year.
Innovation
While Chanel is known for its classic designs, the brand also has a reputation for innovation. Coco Chanel was a trailblazer in the fashion industry, introducing new fabrics and Silhouettes that were unlike anything that had been seen before.
Today, the brand continues to innovate with new products and collaborations. For example, in 2019, Chanel launched a line of makeup for men – a groundbreaking move in the beauty industry.
Conclusion
In conclusion, Chanel is a luxury brand with a timeless style and a commitment to innovation. Its products are exclusive and desirable, and its designs are classic yet innovative. While Coco Chanel may have started the brand over 100 years ago, it remains as relevant today as it was back then.