Louis Vuitton, the renowned luxury fashion brand, recently announced a groundbreaking partnership with the popular online game League of Legends. This collaboration has created an exciting buzz in the gaming and fashion industries alike.
But what sort of sponsorship did Louis Vuitton set up with the League of Legends? Let’s take a closer look.
The Partnership
Louis Vuitton has been named the official trophy travel case provider for the League of Legends World Championship, which is one of the biggest esports events in the world. The partnership was announced in September 2019 and is expected to last for several years.
The Trophy Travel Case
The trophy travel case designed by Louis Vuitton is a sleek and stylish carrying case that houses the Summoner’s Cup, which is awarded to the winning team at the League of Legends World Championship. The custom-made case features Louis Vuitton’s iconic monogram design and was handcrafted at their workshop in Asnières-sur-Seine, France.
The Collection
In addition to designing the trophy travel case, Louis Vuitton also released a limited edition League of Legends capsule collection. The collection includes items such as t-shirts, hoodies, and leather goods featuring both Louis Vuitton and League of Legends branding.
Creative Director Nicolas Ghesquière on Collaboration
“We were excited to collaborate with Riot Games on such a prestigious event as the World Championship,” said Nicolas Ghesquière, Creative Director at Louis Vuitton. “Esports are more than just competitions; they are cultural phenomena that deserve recognition on a global stage.”
The Impact
The partnership between Louis Vuitton and League of Legends has been well-received by both gaming enthusiasts and fashion lovers. The attention to detail and high-quality craftsmanship of the trophy travel case has impressed many, while the limited edition collection has sold out in record time.
Moreover, this partnership has helped elevate the status of esports as a legitimate and lucrative industry. By collaborating with a luxury fashion brand like Louis Vuitton, League of Legends has gained further recognition as a mainstream form of entertainment.
Conclusion
In conclusion, Louis Vuitton’s sponsorship deal with League of Legends is a significant milestone for both industries. The partnership has demonstrated the growing influence of gaming and esports in the larger cultural landscape, while also showcasing Louis Vuitton’s ability to adapt to changing consumer trends. It will be exciting to see what other collaborations may emerge in the future between these two seemingly unrelated worlds.