A freelancer’s graphic design portfolio is one of the most important elements of their business. It showcases the work they have done and helps potential clients get a better understanding of their skills and abilities.
A portfolio should be created with the intention to show potential clients what you are capable of and entice them to hire you. Here are some key elements that should be included in your graphic design portfolio.
1. Professional Work
Your portfolio should display professional work that showcases your skills as a designer.
This includes pieces you have done for clients or yourself as part of learning and developing your craft. If possible, include a few examples from each category such as logos, web design, typography, etc.
2. Quality
Your work should be of the highest quality.
Consider how it will look when printed or viewed on different devices such as desktop computers, tablets, and phones. Make sure that the images are clear and legible when viewed on any device.
3. Personal Projects
Including personal projects in your portfolio is a great way to show potential clients what you can do without being limited by client requests or restrictions. Showing off your creativity through personal projects can give potential clients an insight into how you think and how creative you can be.
4. Process Documentation
Most portfolios include finished works but it’s also important to showcase the process behind each piece too. Include sketches, storyboards, wireframes or any other documents that will give an insight into how you think through design problems.
Conclusion:
Having an impressive graphic design portfolio is essential for freelance designers looking for new clients. Your portfolio should include professional work, quality images, personal projects and process documentation to showcase your skillset to potential employers.