Versus Versace is a brand that has been making waves in the fashion industry for quite some time now. But what exactly does the name mean? Let’s take a closer look at the history of the brand and how it got its name.
The Origins of Versus Versace
Versus Versace is a diffusion line of the Italian luxury fashion house, Versace. It was founded in 1989 by Gianni Versace, who saw an opportunity to create a more affordable line of clothing for younger generations. The brand quickly gained popularity and became known for its edgy designs and daring aesthetic.
The Meaning Behind the Name
The name “Versus” comes from the Latin word “versus” which means “against” or “opposite”. This reflects the brand’s philosophy of being bold and standing out from the crowd. The name also suggests a sense of competition, as if Versus Versace is always striving to be better than its rivals.
The Logo
The logo for Versus Versace is instantly recognizable – it features two intertwined Greek key patterns forming an interlocking V shape. This logo represents the idea of strength in unity, as well as a nod to Gianni’s fascination with Greek mythology.
The Evolution of Versus Versace
Over the years, Versus Versace has gone through several changes in ownership and creative direction. In 1997, Gianni was tragically murdered, leaving his sister Donatella to take over as creative director for both the mainline and diffusion line brands.
In 2004, Donatella appointed Christopher Kane as creative director of Versus, which resulted in some highly successful collections that were praised by critics and fans alike. In 2013, Anthony Vaccarello took over as creative director before being replaced by designer duo Anthony Vaccarello and Donatella Versace.
In Conclusion
In summary, Versus Versace is a brand that represents strength, unity, and a sense of competition. Its edgy designs and daring aesthetic have made it popular among younger generations, while its iconic logo has become instantly recognizable. Although the brand has gone through several changes over the years, it continues to be a force to be reckoned with in the fashion industry.