If you’re a fashion enthusiast, you’ve certainly come across Prada sunglasses. While they’re known for their exquisite craftsmanship and sleek designs, they also come with a hefty price tag.
So, what makes Prada sunglasses so expensive? In this article, we’ll explore the various factors that contribute to the high cost of these designer sunglasses.
The Brand
Prada is one of the most well-known luxury brands in the world. The Italian fashion house has been around since 1913 and has built a reputation for producing high-quality products with superior craftsmanship. When it comes to sunglasses, Prada is no exception.
The Materials
One of the main reasons why Prada sunglasses are so expensive is because of the materials used to make them. The brand uses only premium quality materials such as acetate, metal alloys, and polarized lenses.
Acetate is a type of plastic that’s commonly used in high-end eyewear. It’s lightweight, durable, and can be molded into various shapes and colors. Metal alloys such as titanium are also used in some Prada sunglasses which add to the durability and longevity of the product.
Polarized lenses are another feature that sets Prada sunglasses apart from other brands. These lenses reduce glare and provide better clarity which makes them ideal for outdoor activities like driving or water sports.
The Design
Prada is known for its avant-garde designs that push the boundaries of conventional eyewear. The brand’s designers are constantly experimenting with new shapes, colors, and textures which makes each pair of sunglasses unique.
Moreover, every pair of Prada sunglasses goes through rigorous quality control checks to ensure that it meets the brand’s high standards. This attention to detail adds to the overall cost of production which ultimately reflects in the final price tag.
The Brand Image
Lastly, but most importantly, the brand’s image plays a significant role in the pricing of Prada sunglasses. As a luxury brand, Prada has positioned itself as a symbol of status and exclusivity. The high price of its products only adds to their appeal among consumers who are willing to pay for the prestige that comes with owning a pair of Prada sunglasses.
In conclusion, Prada sunglasses are expensive because they’re made with premium quality materials, have avant-garde designs, go through rigorous quality checks, and are associated with a prestigious brand image. While they may not be affordable for everyone, they’re certainly worth the investment if you’re looking for a high-quality pair of sunglasses that will last you for years to come.