If you’re a fashion enthusiast, you must have heard of the iconic Italian fashion brand Versace. Founded in 1978 by Gianni Versace, the brand has become synonymous with luxury and glamour.
But have you ever wondered what is Versace called in Italian? Let’s dive into the history and meaning behind the name.
Gianni Versace: The Founder
Gianni Versace was born in 1946 in Reggio Calabria, Italy. He grew up in a family of dressmakers and learned the art of sewing from his mother. After completing his studies in architecture, Gianni moved to Milan to pursue his passion for fashion.
In 1978, he founded his eponymous label, Versace, which quickly gained fame for its bold designs and use of vibrant colors and prints. Over the years, the brand became a favorite among celebrities like Madonna, Princess Diana, and Elton John.
The Meaning Behind The Name
The name “Versace” is pronounced as “Vur-sah-che” in Italian. It is derived from Gianni’s surname, which has roots in southern Italy. The word “Versace” does not have any specific meaning in Italian; it is simply a proper noun.
However, Gianni Versace once revealed that he was inspired by the ancient Greek myth of Medusa while designing the iconic logo for his brand. In Greek mythology, Medusa was a Gorgon with snakes for hair who could turn people into stone with her gaze. Gianni found her story fascinating and decided to incorporate it into his designs.
The Legacy Of Versace
After Gianni’s tragic death in 1997, his sister Donatella took over as creative director of the brand. Under her leadership, Versace has continued to flourish as one of the most iconic fashion houses in the world.
Today, Versace is known for its bold designs, luxurious fabrics, and signature prints. The brand has expanded into various categories like accessories, fragrances, and home decor. It has also collaborated with popular brands like H&M and collaborated with celebrities like Lady Gaga and Jennifer Lopez.
The Final Word
In conclusion, Versace is called “Vur-sah-che” in Italian, and it is named after the brand’s founder Gianni Versace. The name does not have any specific meaning in Italian but is simply a proper noun. Over the years, Versace has become synonymous with luxury and glamour, and its legacy continues to inspire fashion enthusiasts around the world.