What Is Typography in Product Design?

Typography in product design is the art and technique of arranging type to make written language legible, readable, and appealing when displayed. It is a critical element of product design, as it plays a major role in how people experience and interpret a product’s design.

Typography involves the selection of typefaces, point size, line length, line-spacing (leading), letter-spacing (tracking), and adjusting the space between pairs of letters (kerning). All these factors affect the readability and appeal of the text. It also includes the choice of color and other elements to create visual hierarchy and focus attention on particular elements.

The use of typography in product design is an important factor in creating a great user experience. The right font selection can help create a sense of familiarity and trust with users.

Choosing the wrong font can lead to confusion or even disinterest in the product. The right font can also create an emotional connection with users that helps them remember your product long after they have seen it.

Typography is also used as a tool for branding and identity development. Different fonts can be used to convey different messages or help identify products or brands more easily. For example, bold fonts are often used to emphasize words or phrases, while serif fonts are commonly used for titles or headlines due to their classic look and feel.

When using typography for product design, designers should consider many factors such as size, weight, alignment, tracking, leading, kerning, color contrast etc., all of which can contribute to making type easier to read and understand. Designers should also take into account how their text will look on different devices such as desktop computers or mobile phones; as this too will affect readability and legibility.


Typography is an important element in product design that impacts how users interact with products by creating an emotional connection through familiar fonts or brand identity with distinct typefaces. When choosing typography for your product designs consider size, weight alignment tracking leading kerning color contrast etc., all which contribute towards creating easier-to-read text that looks great on any device.