Typesetting in graphic design is the process of arranging text on a page for the purpose of creating an appealing and effective visual presentation. It involves choosing a typeface, setting line length, adjusting font size and line spacing and applying other design elements such as kerning, tracking, leading and hyphenation. Typesetting is an important step in the graphic design process as it helps to create a consistent look for all types of documents, from printed books to webpages.
The key to effective typesetting is choosing a typeface that is appropriate for the project at hand. Different fonts can evoke different emotions or convey different messages.
For example, serif fonts are often used in print materials such as newspapers or magazines because they are easier to read than sans serif fonts. Sans serif fonts are better suited to webpages where readability is important since they are easier to read on smaller screens.
Typesetting also involves making decisions about:
- Font size: The right font size can help draw attention to key points without being too overwhelming.
- Leading: Leading refers to the space between lines of text and should be adjusted depending on the length of the line.
- Kerning: Kerning refers to the space between individual characters and should be adjusted depending on the letter combinations.
- Tracking: Tracking refers to adjusting the amount of space between groups of letters as a way of creating emphasis.
Typesetting is an art form that requires attention to detail, knowledge of typography and an understanding of how elements work together on a page. It can be time consuming but it’s worth it because it helps create documents that are easy to read, attractive and professional looking.
Conclusion: Typesetting in graphic design is essential for creating documents that look professional and appealing. It involves choosing a typeface that suits the project, adjusting font size and line spacing as well as applying other design elements such as kerning, tracking and leading. With careful attention to detail and know-how about typography, good typesetting can help create documents that are easy to read and visually appealing.