What Is the Versace Label?

Versace, the Italian luxury fashion label founded by Gianni Versace in 1978, is synonymous with glamour, decadence and boldness. The brand has become a global icon, known for its striking designs and exquisite craftsmanship. In this article, we will explore the history of the Versace label and what makes it so unique.


Gianni Versace started his fashion career in the mid-1970s, working as a freelance designer for numerous fashion houses in Italy. In 1978, he founded his own company in Milan under the name Gianni Versace Donna. The following year, he launched his first ready-to-wear collection for women.

The brand quickly gained recognition for its bold and innovative designs. Versace’s use of bright colors and prints, combined with luxurious fabrics such as silk and leather, set it apart from other fashion labels of its time.

The Medusa Logo

One of the most recognizable aspects of the Versace label is its iconic logo – the Medusa head. The mythological figure represents strength and power, two qualities that Gianni Versace admired. He chose to incorporate the Medusa head into his designs as a way to symbolize these values.

Fun Fact: The Medusa head was inspired by a statue that Versace saw while on vacation in Rome.

Celebrity Endorsements

Versace has long been a favorite among celebrities and has dressed some of the biggest names in music, film and television. From Elton John to Lady Gaga to Jennifer Lopez – all have worn Versace on the red carpet.

In 1994, Gianni’s sister Donatella took over as creative director after his tragic death. She continued to build on her brother’s legacy by creating new collections that were just as glamorous and daring as ever before.

The Versace Aesthetic

The Versace label is known for its bold and daring aesthetic. From the vivid prints to the intricate detailing, each piece is designed to make a statement.

Fun Fact: Gianni Versace once said, “I don’t believe in good taste – I believe in personal taste.”

Key Elements of the Versace Label

  • Bold prints and colors
  • Luxurious fabrics such as leather and silk
  • Intricate detailing such as beading and embroidery
  • Glamorous Silhouettes that flatter the body
  • The Medusa head logo


In conclusion, the Versace label is a testament to boldness, glamour and luxury. From its founding by Gianni Versace in 1978 to its continued success under Donatella’s leadership, the brand has remained at the forefront of fashion innovation. The Medusa head logo, celebrity endorsements and unique aesthetic have all contributed to making Versace one of the most recognizable names in fashion today.