The “Versace face” is a term used in the fashion industry to describe an aesthetic that is often associated with the iconic Italian fashion house. It represents a particular beauty standard that has been popularized by the brand’s advertising campaigns and runway shows.
What does the Versace face look like?
The Versace face is characterized by strong, chiseled features, high cheekbones, and a defined jawline. The eyes are usually large and almond-shaped, with thick eyebrows that create a dramatic look. The nose is often pointed or slightly upturned, while the lips are full and pouty.
The origins of the Versace face
The concept of the “Versace face” can be traced back to Gianni Versace, who founded the fashion house in 1978. He believed that beauty was an essential part of fashion, and he wanted to create a brand that celebrated individuality and self-expression.
Versace’s early advertising campaigns featured models who embodied this philosophy, with diverse looks that challenged traditional beauty standards. Over time, however, a particular aesthetic emerged that became synonymous with the brand.
- The 90s supermodel era:
- The current era:
In the 1990s, supermodels like Naomi Campbell and Cindy Crawford became synonymous with the Versace brand. Their strong features and confident attitudes embodied the brand’s ethos of power and glamour.
Today, models like Gigi Hadid and Kendall Jenner represent the latest iteration of the Versace face. They have a fresh, modern look that combines classic beauty with contemporary style.
Why does it matter?
The concept of the “Versace face” may seem superficial at first glance, but it has significant implications for both the fashion industry and society as a whole. By promoting a particular beauty standard, brands like Versace have the power to influence how people perceive themselves and others.
For some, the Versace face represents an ideal of beauty that is unattainable for most people. This can lead to feelings of inadequacy and low self-esteem. On the other hand, others may see it as an empowering symbol of strength and confidence.
The bottom line
The Versace face is a concept that has evolved over time, but it remains an essential part of the brand’s identity. While it may have its critics, there is no denying that it has had a significant impact on the world of fashion and popular culture.
Whether you love it or hate it, the Versace face represents a particular beauty standard that has inspired countless people around the world. And in a world where beauty standards are constantly evolving, that is no small feat.