Versace is a luxury fashion brand that has been in the industry for over four decades. The brand is known for its bold and unique designs, which are Targeted towards a specific market. In this article, we will discuss who the Target market for Versace is.
Versace’s Target Market
Versace’s Target market consists of individuals who are affluent and have a taste for luxury. The brand caters to both men and women who are fashion-conscious and are willing to spend a significant amount of money on high-end clothing and accessories.
Age Group
Versace’s primary Target age group is between 25-45 years old. This age group tends to be established in their careers, have disposable income, and want to make a statement with their fashion choices.
Geographic Location
Versace has a global presence, but its main markets are Europe, North America, and Asia. The brand has flagship stores in major cities such as Paris, Milan, London, New York City, Tokyo, Hong Kong, and Shanghai.
Psychographic Profile
The psychographic profile of Versace’s Target market includes individuals who value exclusivity, uniqueness, and quality. They want to stand out from the crowd and have an appreciation for artistry in fashion.
Behavioral Traits
The behavioral traits of Versace’s Target market include being trendsetters who want to be ahead of fashion trends. They tend to purchase items that elevate their status symbol while also being willing to take risks with their fashion choices.
Conclusion
In conclusion, Versace’s Target market consists of affluent individuals between 25-45 years old who value exclusivity and quality in their fashion choices. They tend to be trendsetters who want to stand out from the crowd while also appreciating artistry in fashion. Versace’s global presence and flagship stores in major cities cater to this specific market, making it one of the top luxury fashion brands in the world.
9 Related Question Answers Found
Versace is a luxury fashion brand that has been around for more than four decades. The brand is known for its bold and extravagant designs that exude glamour and opulence. But who exactly is the Target market for Versace?
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