Gucci is a luxury brand that is renowned all around the world for its high-end fashion products. The brand has been in existence since 1921 and is known for its quality, style, and exclusivity.
The question that arises in the minds of many is who exactly is the Target market for Gucci? In this article, we will delve into this topic and explore the demographics of Gucci’s Target market.
What Does Gucci Offer?
Before we can identify the Target market for Gucci, it is essential to first understand what the brand offers. Gucci primarily caters to the luxury market with its range of products including clothing, accessories, shoes, and fragrances. The brand is known for its unique design aesthetic that incorporates both traditional and modern elements.
The Demographics of Gucci’s Target Market
Gucci’s Target market comprises individuals who are affluent and have a disposable income. The brand caters to both men and women who are fashion-conscious and seek exclusivity in their style choices. Generally speaking, the Target audience for Gucci falls into the age group of 18-45 years old.
Gender
Gucci caters to both men and women equally. However, research suggests that female consumers make up a larger percentage of their customer base as compared to men.
Income Level
As mentioned earlier, Gucci’s Target market comprises individuals with a high disposable income. Research indicates that most of their customers fall into the high-income bracket of $100,000 or more annually.
Geographic Location
Gucci has a global presence with stores located all over the world. However, some regions have a higher concentration of their customer base than others. For instance, research suggests that Asia-Pacific accounts for over 35% of their global sales.
Conclusion
In conclusion, Gucci’s Target market comprises individuals who are affluent, fashion-conscious, and seek exclusivity in their style choices. The brand caters to both men and women equally, but research suggests that females make up a larger percentage of their customer base.
Their customers generally fall into the high-income bracket of $100,000 or more annually. Additionally, Gucci has a global presence with a higher concentration of their customer base in regions such as Asia-Pacific. With this understanding of their Target market, Gucci can tailor its marketing strategies to appeal to this demographic and continue to grow its brand.