If you’ve recently seen the new Gucci commercial and found yourself humming along to the catchy tune, you’re not alone. The song in question is “Supernature” by Cerrone, a French disco musician who rose to fame in the late 1970s. Let’s take a closer look at this iconic track and how it came to be featured in Gucci’s latest advertisement.
The History of “Supernature”
Cerrone released “Supernature” as a single in 1977, and it quickly became a hit across Europe. The track was included on his album of the same name, which also featured popular songs like “Sweet Drums” and “Give Me Love.” “Supernature” is known for its driving beat, futuristic sound effects, and provocative lyrics about genetic engineering and evolution.
Why Gucci Chose This Song
Gucci has a reputation for using music to great effect in its advertising campaigns. In recent years, the luxury brand has featured songs by artists like Blondie, Elton John, and Florence + The Machine. For its latest commercial, Gucci wanted a song that would capture the brand’s bold and eclectic spirit while also hinting at its storied history.
The Commercial
In the Gucci commercial, we see models walking through an opulent mansion while wearing colorful clothing from the brand’s latest collection. The camera pans over ornate furniture and artwork as “Supernature” plays in the background. The overall effect is one of glamour and excess.
- Visuals: The use of bright colors and luxurious settings creates an atmosphere of decadence.
- Music: “Supernature” sets the tone for the entire commercial with its driving beat and otherworldly sound effects.
- Models: The diverse cast of models reflects Gucci’s commitment to inclusivity and individuality.
Conclusion
By choosing “Supernature” for its latest commercial, Gucci has once again demonstrated its keen sense of style and artistry. Whether you’re a fan of disco music or just appreciate a good beat, this iconic track is sure to get your feet moving. So the next time you see the Gucci commercial on TV, turn up the volume and let yourself be transported to a world of glamour and excitement.