If you’re a fan of fashion and luxury brands, you may have noticed the latest Chanel commercial that has been making rounds on social media. The ad features stunning visuals of models strutting down the runway in the latest Chanel collection. But what really caught people’s attention was the catchy song playing in the background.
The Song on the New Chanel Commercial: A Breakdown
The song playing in the new Chanel commercial is “Blue” by a French artist named Sebastian Tellier. The upbeat track perfectly complements the luxurious and glamorous vibe of the ad.
For those unfamiliar with Sebastian Tellier, he is a singer, songwriter, and composer from France who has been active in the music industry since 2001. He has released six studio albums to date and is known for his unique electronic-pop sound.
Why “Blue” Was Chosen for the Chanel Commercial
Choosing the right song for a commercial can be crucial to its success. In this case, “Blue” was a perfect choice for several reasons.
Firstly, as mentioned earlier, it fits perfectly with the luxurious and glamorous theme of Chanel’s brand image. The upbeat tempo and catchy melody create an energetic atmosphere that makes viewers feel excited about fashion.
Secondly, Sebastian Tellier is a well-known artist in France and has a strong connection to French culture and aesthetics. As a French luxury brand, it makes sense for Chanel to use music from a local artist who embodies their values.
Lastly, “Blue” has already gained popularity in Europe due to its use in a popular French TV series called “Call My Agent!” This exposure helped increase its popularity and made it an ideal choice for Chanel’s commercial.
- How Music Can Impact Advertisements
It’s no secret that music can have a significant impact on advertisements. It can help set the tone, evoke emotions, and create a memorable experience for viewers.
For example, think about the iconic Apple iPod commercials from the early 2000s. The use of catchy songs like “Hey Ya!” by Outkast and “Walkie Talkie Man” by Steriogram helped make those ads memorable and stand out in a crowded market.
In the case of Chanel’s new commercial, the use of “Blue” helps create a unique and memorable experience for viewers. It’s a great example of how music can elevate a commercial to the next level.
The Importance of Choosing the Right Song
Choosing the right song for a commercial can be challenging, but it’s essential to get it right. A poorly chosen track can turn off viewers and hurt the brand’s image.
When selecting music for an advertisement, it’s crucial to consider factors such as:
- The Target audience
- The brand image
- The emotional tone of the ad
- Popular trends in music
- The cultural context of the ad
By taking these factors into account, brands can choose music that resonates with their audience and creates a strong emotional connection with their brand.
Conclusion
In conclusion, if you’re wondering what song is playing in Chanel’s new commercial, it’s “Blue” by Sebastian Tellier. The upbeat track perfectly complements the luxurious and glamorous vibe of Chanel’s brand image.
This is an excellent example of how music can impact advertisements and create a memorable experience for viewers. Brands should take care when choosing music for their ads to ensure they resonate with their Target audience and convey their desired emotional tone.