Have you ever watched a Chanel advertisement and wondered, “What is the name of that song?” Well, you’re not alone.
Many people find themselves captivated by the music in Chanel ads. In this article, we’ll answer that question and delve into the history of Chanel’s use of music in their advertising campaigns.
Chanel’s Use of Music in Their Advertisements
Chanel is a luxury fashion brand known for its timeless elegance and sophistication. The company has been using music to promote their products for decades. In fact, the first recorded use of music in a Chanel advertisement dates back to the 1960s.
Over the years, Chanel has collaborated with many famous musicians and composers to create bespoke soundtracks for their ads. They have also used popular songs from various genres including jazz, classical, and pop.
The Song on the Chanel Advert
The current Chanel advert features an enchanting song titled “The One That I Want” by Lo-Fang. The ad was created to promote Chanel’s new fragrance called Gabrielle.
“The One That I Want” is a slow-paced ballad with hauntingly beautiful vocals and a melancholic melody. The song perfectly captures the essence of Gabrielle – a fragrance that celebrates individuality, freedom, and femininity.
About Lo-Fang
Lo-Fang is an American singer-songwriter and classically trained musician. His real name is Matthew Hemerlein, but he performs under the stage name Lo-Fang.
He gained popularity in 2014 with his debut album titled “Blue Film.” Since then, he has worked on various film scores and collaborated with many artists from different genres.
Conclusion
In conclusion, the song on the current Chanel advert is “The One That I Want” by Lo-Fang. This hauntingly beautiful ballad perfectly captures the essence of Chanel’s new fragrance, Gabrielle.
Chanel has a long history of using music to promote their products, and they continue to do so with great success. The use of bespoke soundtracks and popular songs from various genres has helped Chanel create a unique brand identity that is both timeless and modern.
So, the next time you hear a song in a Chanel ad that you can’t get out of your head, know that it’s just another example of the company’s commitment to excellence in every aspect of their brand.