What Is the Smell of Louis Vuitton?

If you’ve ever walked into a Louis Vuitton store, you may have noticed a distinct smell that sets it apart from other luxury retailers. Some describe it as sweet, others describe it as woody.

But what exactly is the smell of Louis Vuitton? Let’s explore.

The History of the Smell

The scent that permeates throughout every Louis Vuitton store can be traced back to the early 1900s. It all started when the brand began crafting their signature leather goods and luggage. In order to protect their products during shipping, they treated their leather with a special formula made from natural ingredients like fruits and flowers.

Over time, this formula became a staple of the brand and was used to create all of their products. As a result, every time you enter a Louis Vuitton store, you’re greeted with the familiar scent of their leather goods.

The Ingredients

So what exactly is in this famous formula? While Louis Vuitton keeps their exact recipe under wraps, we do know that it’s made from natural ingredients like musk, rose, and jasmine. These ingredients are combined in specific proportions to create the iconic scent that we know today.


Musk is one of the primary ingredients in Louis Vuitton’s scent. It’s a natural substance that comes from the musk deer. Musk has been used for centuries in perfumes and other fragrances due to its woody and sweet aroma.


Another key ingredient in Louis Vuitton’s formula is rose. This fragrant flower has been used in perfumes for centuries due to its sweet and floral aroma.


Jasmine is also used in Louis Vuitton’s scent. This flower has a sweet and exotic aroma that adds depth and complexity to the formula.

The Experience

The scent of Louis Vuitton isn’t just a marketing ploy or an accident – it’s a deliberate part of the brand’s identity. When you enter a Louis Vuitton store, you’re meant to feel like you’re entering a world of luxury and elegance. The scent is just one part of that experience.

In fact, the brand takes their scent very seriously – they even have in-store diffusers to ensure that the smell remains consistent throughout all of their locations.


The smell of Louis Vuitton is an iconic part of the brand’s identity. It’s made from natural ingredients like musk, rose, and jasmine and was originally used to protect their leather goods during shipping. Today, it’s become a signature part of the Louis Vuitton experience and is just one more reason why the brand remains so beloved by fans around the world.