Product and service design, at first glance, appear to have little in common. A product is something tangible that can be seen, touched, and experienced with the senses.
On the other hand, a service is an intangible activity that can only be experienced mentally or emotionally. Despite these differences, product and service design share several similarities.
Common Goals
The primary goal of product and service design is to create something that meets the needs of a customer or user. In the case of products, this means creating something that solves a problem or provides entertainment. For services, it means providing an experience that is meaningful and satisfying to customers.
Integrated Processes
Product and service design are both highly integrated processes. Product designers must consider the materials used in construction as well as how the product functions in its environment. Service designers must consider how their services will interact with customers on an emotional level as well as how they will be delivered.
User-Centric Designs
Both product and service designs are based on user needs and preferences. Product designers must consider what features users need in order to make their lives easier or more enjoyable. Service designers must consider how their services will impact users emotionally and what features they need in order to provide a meaningful experience.
Conclusion:
The similarities between product and service design are clear: both involve creating a solution that meets user needs; both involve integrated processes; and both involve designing something with users at the center. Ultimately, product and service design share the same goal — to create something meaningful for customers, no matter if it’s tangible or intangible.