Louis Vuitton is a luxury fashion brand that has been around since 1854. It is famous for its iconic LV monogram and its high-quality leather goods. Apart from its products, the brand also has a unique and recognizable mascot that has become synonymous with the brand’s image.
The name of Louis Vuitton’s mascot is “Vivienne.” Vivienne is a charming and playful character that was first introduced in 2002 by Marc Jacobs, who was the creative director of Louis Vuitton at the time. She is often depicted as a cute, cartoonish figure with pointy ears, a round nose, and big eyes.
Why did Louis Vuitton create a mascot?
Louis Vuitton created Vivienne to add a touch of whimsy to their brand image. The luxury fashion industry can sometimes come across as being too serious or stuffy, but Vivienne helps to lighten the mood and make Louis Vuitton more approachable.
What does Vivienne represent?
Vivienne represents the fun-loving, adventurous spirit of Louis Vuitton. She embodies the brand’s commitment to quality craftsmanship and innovation while also showcasing its playful side.
The Story behind Vivienne
The story behind Vivienne is quite interesting. According to legend, she was discovered by Marc Jacobs on a trip to Japan. He came across an illustration of a cute little bunny named “Lapin” (which means rabbit in French) created by Japanese artist Takashi Murakami.
Marc Jacobs loved Lapin so much that he decided to collaborate with Murakami on a collection for Louis Vuitton. They redesigned Lapin into what we now know as Vivienne, giving her pointy ears and dressing her up in different outfits.
Vivienne’s Appearances
Since her debut in 2002, Vivienne has appeared in numerous Louis Vuitton collections and campaigns. She has been featured on everything from handbags and wallets to clothing and accessories.
Vivienne is often depicted in different outfits that reflect the theme of the collection. For example, she might be dressed up in a sailor outfit for a nautical-themed collection or wearing a winter coat for a holiday-themed collection.
Vivienne’s Popularity
Vivienne has become incredibly popular among Louis Vuitton fans. Her cute and playful nature has made her a favorite among fashion enthusiasts of all ages.
Many Louis Vuitton fans collect Vivienne items, such as keychains or small figurines, to show their love for the brand. Some even create custom Vivienne items, like phone cases or t-shirts, to personalize their accessories.
Conclusion
In conclusion, Vivienne is the name of Louis Vuitton’s adorable mascot that was introduced in 2002 by Marc Jacobs. She represents the playful and fun side of the brand while also showcasing its commitment to quality craftsmanship and innovation.
Vivienne has become incredibly popular among Louis Vuitton fans and is often featured in different collections and campaigns. Whether you’re a longtime fan of Louis Vuitton or just getting into luxury fashion, Vivienne is sure to put a smile on your face.