When it comes to high-end luxury brands, Hermes is undoubtedly one of the most well-known and respected names in the industry. Known for their impeccable craftsmanship and timeless designs, their products have become staples in the wardrobes of the world’s elite.
One aspect that sets Hermes apart from other luxury brands is their use of color. Each season, they release new collections featuring a range of hues, but there is one color that stands out as the most popular – orange.
The Origin of Orange at Hermes
The iconic orange hue that has become synonymous with Hermes was not always a part of their brand. In fact, it wasn’t until the 1950s that it became a signature color for them.
The story goes that in 1949, Robert Dumas – who was then in charge of Hermes – was on a trip to Europe when he saw a display at a trade fair featuring an orange box. The vivid hue caught his eye, and he immediately knew that it would be perfect for Hermes. The color was officially introduced as “Hermes Orange” in 1956 and has been a staple ever since.
Why Orange?
So why did Dumas choose this particular shade? There are several theories about why orange was chosen as the signature color for Hermes.
Some speculate that it was because it was a bold and unique choice that would stand out from other luxury brands. Others believe that it was because orange is associated with warmth, energy, and creativity – all qualities that align with the values of Hermes.
Regardless of why it was chosen, there’s no denying that the bold hue has become an integral part of the brand’s identity. It can be found on everything from their iconic Birkin bags to their silk scarves and even their packaging.
The Power of Color at Hermes
While orange may be the most popular color at Hermes, they are also known for their use of other bold hues such as red, blue, and green. Each season, they release collections featuring a range of colors that are carefully chosen to complement one another and create a cohesive aesthetic.
One of the reasons that Hermes is so successful at using color is because they understand the psychology behind it. Colors have the power to evoke emotions and convey messages without ever saying a word. For example, red is often associated with passion and energy, while blue is seen as calming and peaceful.
Hermes uses this knowledge to their advantage by selecting colors that align with their brand values and messaging. Their use of color is not just about making products look pretty – it’s about creating a brand identity that resonates with consumers on a deeper level.
Conclusion
In conclusion, orange is undoubtedly the most popular color at Hermes. While it may have been an unconventional choice when it was first introduced, it has since become an integral part of the brand’s identity.
Hermes’ use of color is a testament to their understanding of the power that it holds in creating a strong brand identity. So if you’re looking to add a touch of luxury to your wardrobe, consider investing in something in the iconic Hermes Orange hue – you won’t regret it!
- Orange was introduced as “Hermes Orange” in 1956
- Orange represents warmth, energy, and creativity
- Hermes also uses other bold hues such as red, blue, and green
- Their use of color aligns with their brand values and messaging
- Investing in something in Hermes Orange hue is worth it