Versus Versace is a sub-brand of the well-renowned Italian fashion house, Versace. The brand was created in 1989 by Donatella Versace, sister of Gianni Versace, the founder of the mainline brand. The purpose of Versus Versace was to offer a younger and more rebellious alternative to the luxurious and extravagant designs that were associated with the mainline brand.
What Does “Versus” Mean?
The term “Versus” means “against” or “in contrast to.” Therefore, the name “Versus Versace” can be interpreted as a brand that challenges traditional fashion norms and offers an alternative style.
The History of Versus Versace
In its early years, Versus Versace was known for its bold and daring designs that catered to a younger audience. The brand’s first collection featured bright colors, bold prints, and unconventional Silhouettes that were not typically seen in high fashion. These designs quickly gained popularity among young celebrities and musicians such as Madonna and Prince.
Collaborations
Throughout its history, Versus Versace has collaborated with various artists and designers to create unique collections that reflect the brand’s rebellious spirit. One of its most notable collaborations was with British designer Christopher Kane in 2009. The collection featured bold prints, neon colors, and edgy Silhouettes that were inspired by punk rock culture.
The Relaunch
In 2016, after being on hiatus for several years, Donatella relaunched the brand with a new vision. The new collection featured a more refined aesthetic while still maintaining the rebellious spirit that was synonymous with the brand. This new era also saw a shift towards using sustainable materials in their designs.
The Brand Today
Today, Versus Versace continues to be a brand that challenges traditional fashion norms. Its collections feature a mix of classic and contemporary designs that cater to a wide range of audiences. The brand has also expanded its reach by collaborating with various retailers and online platforms.
Conclusion
Versus Versace is a brand that represents rebellion, youth, and individuality. Its unique designs and collaborations have made it a force to be reckoned with in the fashion industry. With its continued focus on sustainability and inclusivity, it’s clear that Versus Versace is more than just a fashion brand – it’s a cultural icon that will continue to push boundaries in the years to come.